Vitamin-C is one of the relatively few topical agents whose effectiveness against wrinkles and fine lines is backed by a fair amount of reliable scientific evidence, as it is one of only three nutrients that can be absorbed by the skin topically. Vitamin C is an anti-oxidant that helps reduce skin damage caused by free radicals and is essential for the synthesis of collagen, a key structural protein of the skin. Pure C works with Pure Bliss’ copper peptide to promote the growth of elastin and collagen, giving the skin a renewed, youthful appearance.